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- CLIENT
SURVEY
- CREATIVE BRIEF
- Project Summary
- What is the basic overview of the project?
Include background information if relevant.
- What is the single (most important) purpose
for the new site?
- What are the secondary goals for the new site?
- What are the long-term goals?
- Audience Profile: Profile the target audience.
Provide enough detail to enhance everyone's understanding
of who the audience is. Include some user demographic
information. Your goal with this section is to answer
the following: Who is the target? What do these people
care about? And what do they do online on a daily
basis?
- Who is your target audience? Choose a typical
user and profile in detail. Include occupation,
age range, gender, online frequency, online activities,
and any other relevant information. Profile more
than one if applicable.
- What is a typical task the user might perform
on the new site? (For example, register, log no,
search for information, buy a specific product,
send their Email address, call for more information.)
- Perception/Tone/Guidelines: How should your target
audience respond to your new online presence?
- What does the target audience think and feel
about the company and the current web site?
- What do we want them to think and feel?
- How will this new web site help achieve this
goal?
- What adjectives can be used to describe the
way the web site and the company should be perceived
by the target audience?
- What are some specific visual goals the site
should convey?
- Communication Strategy: How will we convince the
target audience.
- What is the overall message you are trying
to convey to your target audience? (For example,
cost-effective, secure, reliable, efficient.)
- How will you convey the overall message? (For
example, effective messaging through copy, directed
path towards goal, specific offer on home page.)
- Identify stages of development (if appropriate)
used to execute goals.
- How will you measure success?
- Competitive Positioning: How you are different
from your competition and the factors that will make
you a success.
- How is your company or your web presence different
from your competition?
- What specifically sets your company apart from
your competition?
- What areas of the current site are successful
and why?
- Targeted Message: State a single-minded word or
phrase that will appropriately describe the site once
it is launched. Back
to Top
- PROJECT PLAN
- Project Overview
- Project Team
- Details and Assumptions
- Development Timeline
- Setting the Budget
- Setting Up Staging Area
- User Testing Back
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- SITE INFORMATION
ARCHITECTURE
- Content
- Auditing Existing Content
- Outlining Content
- Content Delivery Plan
- Selecting a Content Management System (if applicable)
- Site View
- Site Mapping
- Naming Conventions
- Page View
- Wireframing - Page layout without graphics
- Navigation
- Naming and Labeling
- User Interaction Review Back
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- VISUAL DESIGN
- Creating
- Reviewing Site Goals
- Developing Concepts
- Presenting Designs & Gathering Feedback
- Confirming
- Creating the HTML Protosite
- Testing Functionality
- Handing Off
- Creating Graphic Templates
- Creating a Design Style Guide Back
to Top
- CONTENT & DESIGN
INTEGRATION
- Page Building
- Slicing and Optimizing
- Creating HTML Templates & Pages
- Implementing Light Scripting
- Populating Pages
- Integrating Backend Development (if applicable)
- Testing
- Creating a QA Plan
- Conducting QA Testing
- Prioritizing Fixes
- Conducting Final Check Back
to Top
- LAUNCH, PROMOTION
& MAINTENANCE
- Delivery
- Production Style Guide
- Creating the Handoff Packet
- Archiving Documentation
- Conducting a Postmortem Meeting
- Launch
- Preparing an Announcement Plan
- Registering with Search Engines
- Options for Continuing Promotion Plan
- Options for monitoring and reporting site traffic
- Launching the Site
- Maintenance
- Assessing Maintenance Team Capabilities
- Developing a Maintenance Plan
- Measuring Success
- Confirming Site Security
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