1. General Information
   
   1. What are primary short and long term business objectives and goals for your site?
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   2. What is the main business problem(s) you are hoping to solve with the site?
      How will you measure success?
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   3. What is the name of your company and your current or intended URL?
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   4. Who are the primary contacts from your organization and who has final approval
      on the project?
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   5. What is your intended launch date for new site?
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   6. Are there any outside considerations that might affect the schedule (PR, tradeshow etc.)
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   7. Do you have a specific budget range already established for this project?
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   8. Can this project be divided into phases to accommodate budget and timing?
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2. Identity
   
   1. What specifically do you want to communicate with your logo?
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   2. What kind of emotional response should the customer feel?
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   3. What colors and imagery convey the personality and tone of your company?
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   4. Do you have a tagline?
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3. Audience/Desired Action
   
   1. Describe a typical user coming to your site?
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   2. What is/are the primary "action(s)" the user should take when coming to your site?
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   3. What are the key reasons the target user chooses your company's products and/or
      services (cost, value..)?
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   4. What level of usage do you expect?
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4. Perception
   
   1. Use a few adjectives to describe how the user should perceive your site?
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   2. How is your company currently perceived off-line? Do you want to carry the same
      message through your web site?
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   3. List the URLs of any sites you find compelling. What specifically do you like about
      these sites?
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5. Content
   
   1. What is the source of site content?
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   2. Is content ready for prime time?
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   3. Must new content be created - in-house, outside help?
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   4. Describe visual elements that should be utilized (logo, color scheme, etc.)
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   5. How will you keep content fresh?
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   6. How often will new content be added / updated?
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   7. What control would you like over addition and modification of site content?
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   8. Review C&G Content List -- what types of content will you deliver / collect?
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6. Technology
   
   1. Are there specific technologies (Flash, DHTML, Javascript, Real Audio, Video)
      that you would like to use in the site?
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   2. How will the above technologies enhance site experience?
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   3. Will you have a need for secured transactions (e-commerce)?
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   4. Will you require other specific programming needs (personalization, search capability)
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   5. Will you capture information from site visitors -- how should it be captured and stored?
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   6. What other features will you require?
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7. Promotion
   
   1. What methods of promoting your URL will be utilized?
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   2. How will you keep users coming back to your site?
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   3. What are short, medium and long term goals to increase traffic and awareness of
      your site?
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   4. How will people find out about your current site?
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   5. What are short-term marketing plans?
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   6. How will you keep your site updated?
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