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| Our Web Sites |
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Our web sites are a
collaborative effort. Our team includes one or more representatives
from your organization, along with C&G graphic designers,
writers, technical developers, and search engine positioning
specialists.
We are constantly upgrading our own skills in response to the
rapidly changing toolset that supports web development. While
we are keenly aware of the rapid changes in technology and how
they might be employed to meet our clients' business needs,
some things remain constant -- tools support, but cannot replace,
the skills of professional designers, writers and information
managers. |
| Professional
Design |
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What is professional design? When
Louis Armstrong was asked to define jazz, he replied, "You'll
know it when you hear it." Well that's the short answer
to what professional design is all about. Quality graphic design
is not about razzle dazzle, it is about communication. It must
complement the content which defines your business and convey
your message visually. In addition to conveying information,
our graphic design supports your business image. The investment
you make in quality design, is an investment in your visual
identity. In an over-communicated world, a compelling visual
design distinguishes an organization and quickly and clearly
communicates its message. |
| Information Management
& Quality Content |
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Building a powerful web site is all
about the delivery of accessible, quality content. Even the
best graphic design will fail if it overlays poorly written
copy which is buried beneath layers of clumsy navigation. Our
initial work will present your site navigation map and content
devoid of graphics. This is intentional. We want you to focus
on content and flow to ensure the accuracy of your message.
Once again, we will collaborate with you on this step. Only
an outsider will be impartial, feel free to ask questions and
play the devil's advocate -- all necessary to develop powerful
content and complimentary navigation flow. |
| Web Site Promotion |
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"Build it and they
will come, " is simply a falsehood when it comes to web
sites. You must have a complete marketing plan that includes
both online and off-line promotional strategies. Listing your
web site with search engines is just one means of bringing traffic
to your site. A comprehensive marketing plan includes daily,
weekly, monthly and one-time promotions. In addition to ongoing
promotion, your web site must include features and fresh content
that bring your customers back for more -- "site stickiness".
Developing an explicit marketing plan and selecting those strategies
that complement your business and target audience will ensure
the success of your promotional efforts. |
| Web Site Positioning |
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Search engine positioning is the
first step, not the last step in web site design. We will ensure
that your site is optimized for search engines and directories.
We have prepared an introduction to search
engine positioning that you may wish to review. |
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