"Space is big. Really big. You just won't believe how vastly hugely mind-bogglingly big it is. I mean, you may think it's a long way down the road to the chemist, but that's just peanuts to space .... Don't Panic..." (Hitchhiker's Guide to the Galaxy, Douglas Adams)

While working on this list of key topics for web site content, promotion and positioning, we often experienced panic. There is so much out there and we want to incorporate the best into our clients' web sites.

Our goal: Identify quality resources which can be used to develop new web sites and enhance existing sites.

How do we find resources? In this ongoing process we tap numerous sources: books, magazines and web pages devoted to active content, promotion, positioning and web site design; conversations with clients, business owners, marketing and advertising professionals and other designers; participation -- and occasionally lurking -- in forums, lists and chat rooms devoted to these topics.

If your web site does not include all of these these categories -- don't panic. We will help you to be selective and build over time. We will develop a mix that supports your business, engages your customer and keeps your product or service on the radar. Your initial promotional mix might include optimal placement in a single directory, i.e. Yahoo, a quality opt-in newsletter, and a single ad in a popular e-zine for your field. Visit "Preparing for Your Web Site" if you'd like to get organized for a new site or prepare to update your existing site.

If you should find a book, article or online resource that addresses one of these topics (or a topic we've missed), or a person who would like to write or talk about one of these topics, please drop us a line -- we won't contact you or give your name to anyone else unless you ask us to!